Mystery Is A Powerful Tool — Use It Wisely

Clubhouse is the latest ‘thing’ that you’ve either heard of, or you haven’t. Feel left out? That’s exactly the point. The company behind it are harnessing FOMO for profit.

Mystery abounds — you have to apply to join. Only if you’re accepted can you invite a few others.

It’s arrived in a friends’ WhatsApp group. The glee with which the sender luxuriated in the exclusivity was unnerving.