Potential Doesn’t Pay the mortgage

Life in the despair phase of a startup

Photo by cottonbro: https://www.pexels.com/photo/a-hand-holding-a-dice-5870547/

There’s a visual representation of the startup journey where you see an initial spike of enthusiasm and traction before an equally sharp descent into what some call “the pit of despair”.

It’s a no-man’s-land between potential, brilliant feedback and early customers bringing in small amounts of revenue… and the true…