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Struggling to Get Customers? Here’s Some Empathy and advice
Because running a tiny startup is hard…
There’s a certain perceived glamour to running a startup. You’re the ideas person, the one with the get-up-and-go. It’s exciting, it’s interesting. You get to come up with a company name and a nice little logo.
But the reality is harder.
Unless you have customers, you don’t have a business. It’s that simple. And getting customers is tough.
People will queue up to tell you how interesting your idea is or how much they’d love to help and hope it goes well.
The queue of people wanting to buy from you with real actual money is a lot shorter. It may be non-existent.
The aim of this article is twofold…
One — to empathize. Sometimes you just need to know that other people are going (or have gone) through what you are experiencing.
Two — some hard-earned and hard-learned advice from someone (me) who is right in the middle of all this. I run two companies, on my own, both trying to forge a new path.
The Curse Of The Non-Replier
I’ve written before about this. It’s the most frustrating part of business and, indeed, life. People not getting…
