Thanks for reading and commenting Mat. Well worth putting the other side across. I'm glad to have stimulated debate. Your book sounds interesting, and a useful tool to avoid unhelpful perfectionism. I'm glad you've had a positive experience with some really robust judging processes too. In terms of establishing what good looks like, I suspect that new younger audiences (who have grown up being the democratised content creators themselves) will need less and less help to work out what they think good looks like.