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The Simplest Ideas Cut Through

If it sticks, listen

The media is obsessed with “cut-through” — As soon as something connects, they throw everything at it. Media execs see a little bit of popularity, and strap a rocket to it.

When it comes to our lives, what cuts through? When it does, do we strap a rocket to it? If you consume any form of self-improvement content, you’re searching for something. So…