Why A Step Change Improvement in Low and No Alcohol Beer Matters
If you like a drink, this could be a game-changer…
Do you dismiss no and low alcohol beer as something you’d only have as a last resort? That was me until a couple of weeks ago… but I’ve been very quickly made to think differently.
A recent concussion left me off the booze for a while. But in a way, I’m grateful.
It made me look again at low and no alcohol beer… and that led me to an old friend and a new era in a part of the drinks industry I had wrongly decided wasn’t for me.
A Glimpse Of A Better Future
Years ago, I was training for a marathon and wanted to lay off the alcohol for a while. I searched online and found a business local to me in London, UK (this was before I moved to Wales) that specialised in low and no alcohol drinks.
The company was called Dry Drinker and the owner himself — a guy called Stuart — turned up on my doorstep to deliver the beers I’d ordered.
We got chatting and he shared his vision for a future where low and no alcohol beers would be comparable in range and quality to traditional beers… and that we would all be drinking a lot more of them.
